As an organisation we’re pretty comfortable with managing our social media messages during a crisis but, what happens when we have to deal with some of the behaviour that can occur in the social channel?
- This last few days has seen Devon and the rest of the South West battered by torrential rain and winds of up to 70mph. The county has had to deal with uprooted trees, collapsed bridges and walls and many more incidents that have caused disruption and delay.
- Our corporate Twitter account (@DevonCC) has been live for over 4 years now, in that time we’ve gained over 8,000 followers (closing in on Lady Gaga) and sent over 4,500 tweets covering a variety of services and issues.
- This month saw our first ever large scale experiment in the use of Twitter to share public information and improve communications.
- There’s a large proportion of elderly people living in Devon and many areas where internet access is, at best, patchy. Our remit in Communications is to make sure we get our information out to all our residents in every possible way, and we should be considering those people who don’t have a computer or live in an area where there’s no internet access.