Up until a few months ago, when I started working on content for our new social care and health beta web pages, I thought that writing for the web was easy. Surely the techniques for writing good print copy would be the same for digital content?The existing Devon County Council social care site has evolved over several years, with a confusing navigation and lots of unnecessary content aimed at staff rather than the public. Many pages are lacking in Plain English, with overly long sentences, too much jargon and excessive use of third-person narrative.As I began writing for the beta site, I soon realised that my understanding of what makes good online copy was quite basic. With a limited knowledge of keywords and SEO (Search Engine Optimisation) I wasn't sure if I was doing the right things to attract users to our pages and then keep them there.
- This month saw our first ever large scale experiment in the use of Twitter to share public information and improve communications.
- There’s a large proportion of elderly people living in Devon and many areas where internet access is, at best, patchy. Our remit in Communications is to make sure we get our information out to all our residents in every possible way, and we should be considering those people who don’t have a computer or live in an area where there’s no internet access.