Why reinvent the wheel

As we progress on our content strategy journey, we have started to look at the principles and standards that guide us as we move forward.

I’m a massive fan of not reinventing the wheel, one reason why I also love creative commons :).

On Monday this week we adopted the GDS’s Design principles, as I did look at spending some time creating a set specifically for us here in Devon, but then thought better of it and decided that if we started with something that has clearly delivered great outputs at GDS then why we would change those principles.

  1. Start with needs* (user needs not government needs)
  2. Do less
  3. Design with data
  4. Do the hard work to make it simple
  5. Iterate. Then iterate again.
  6. Build for inclusion
  7. Understand context
  8. Build digital services, not websites
  9. Be consistent, not uniform
  10. Make things open: it makes things better

We have also used these principle in relation to content itself which naturally fits in with everything we are trying to do.

We may over time alter or amend these based on actual practice but i’m not prepared to waste time now thinking about how they should differ and instead i’d rather we got on with doing some work and tested these in real life and only changed or amended them based on evidence.

They will be a challenge to our current thinking and that alone is worth its weight in gold.

Carl Haggerty

All things digital - content, strategy, communications, innovation, engagement, participation, data and people

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