See feedback about Proud to Care
“The links with the job centres have been very fruitful. The wider discussions have been very informative and I feel that everyone has been able to participate in the discussions. The networking opportunities have been valuable.”
– Learning and Development Manager, Charity in Exeter
“The Proud to Care campaign was a much needed and very well received initiative, as Devon County Council recognised and acted upon concerns and challenges raised by domiciliary care providers in terms of recruiting and retaining staff. The parking permits were particularly welcomed by staff………. I have been proud to be part of the campaign since its inception, and look forward to continued participation in the future.
Sadly, care does not portray itself as an attractive job, and is often a last resort when nothing else is available. The campaign has paved the way to position care as an appealing/career of choice. It has also started to promote the many different “flavours” of care (learning disability, mental health, physical disability, enabling), not simply the traditionally thought of tasks of older personal care, to show the diversity of the positions available.
It was apparent that the industry itself faced challenges, and needed to attract and appeal to wider audience in order to fill the many unfilled vacancies in the sector – a trend that is set to grow. The initiative to reach those returning to work, retirees and forces wives has been refreshing as it relates to attributes/values of wanting to put something back into society/their community.
The project has developed over time to encompass a host of participants representing the wider market including care homes and support providers. It has also evolved to incorporate the NHS and voluntary sector to reflect a desire to meet the challenges of a preventative strategy.”
– Operations Manager, Okehampton