New strategy supports tourism growth in northern Devon
Posted on: 8 November 2018
A new strategy has been developed to support tourism in northern Devon.
The Northern Devon Tourism Strategy has been developed by North Devon Council, Torridge District Council and North Devon Marketing Bureau, following extensive consultation with local businesses.
Each year northern Devon welcomes over six million visitors and it’s estimated that tourism is worth just over half a billion pounds to the local economy, supporting more than 11,100 local jobs.
The main aim of the strategy is to develop tourism in northern Devon by growing the value of the visitor economy, focusing on the visitors who spend the most money, both those from the UK and overseas. By drawing on the unique environment and cultural assets of the area and providing world-class hospitality, year round. The three themes of the strategy focus on:
- the environmental and cultural assets, facilities and infrastructure upon which tourism depends
- engaging and connecting with visitors
- supporting local businesses and taking advantage of opportunities for growth
North Devon Council’s Executive Member for Economic Development, Councillor Pat Barker, says: “Our five year strategy looks at ways in which we can attract high-value visitors and make the most of what we already have here in North Devon. Our tourism sector is thriving with millions of visitors every year, but we can’t be complacent. This strategy, and the action plan that will follow, are focused on making our tourism sector sustainable and ensuring the social and economic benefits are felt across northern Devon, key to that will be ensuring we protect our unique environment for future generations to enjoy.”
Lead Member for Economy at Torridge, Councillor Bob Hicks, says: “The importance of tourism to our local economy is well known and I am pleased that, with our neighbouring Council and the industry itself we will come together to protect, enhance and promote the offer of northern Devon. The future of tourism here looks bright and by working in partnership to deliver the strategy and action plan we can ensure that this is the case for years to come. The more people that are welcomed to northern Devon to contribute sustainably to our local economy the better for everyone.”Economy | Leisure