Stakeholders – interested people and groups

Key stakeholders are interested people and groups who we engage with day-to-day:

  • People with existing care needs and their carers.
  • People whose needs will now be met by the reforms.

Devon County Council staff, who need to be aware of the scope and benefits, include:

  • Adult social care staff
  • Care Direct
  • Care Direct Plus
  • Charging for Care Services Team
  • Children’s Social Care and Child Protection
  • County Council Members
  • Customer Service Centre
  • Heath and social care integrated staff
  • Health workers
  • Public Health
  • Strategic Leadership Teams
  • Theme Board members
  • Young People’s Services

In the community

  • Healthwatch Devon –   the statutory health and social care consumer champion

The user-led networks which Healthwatch sub-contracts with, and which it ensures involvement of health and social care users to meet the consultation requirements of Devon County and NHS CCGs are:

  • Devon Senior Voice – older people’s network
  • Devon Disability Network – physical & sensory disability network
  • Devon Carers Voice – carers
  • Devon Link Up and Devon People First – learning disability networks
  • Be Involved Devon – mental health network

Linking with

  • Hikmat
  • Sunrise
  • Grapevine
  • Intercom Trust


Wider Voluntary and Community Sector and Independent Providers:

  • CAB
  • CVS – the independent Councils for Voluntary Services
  • DeVA (Devon Voluntary Action)
  • Devon Live
  • Fusion – a user led organisation that involves service users and those who care for them in its day to day running. Fusion is a partnership of three user led organisations:
    • Living Options Devon
    • Westbank
    • Devon Link-Up
  • Health and Social Care providers via engagement channels such as the Provider Engagement Network (PEN)
  • Voluntary sector and charities, for example: Community Council of Devon , Age UK Exeter and Devon
  • Voluntary Voice

Public sector providers and partners:

  • Devon Strategic Policy Forum (Devon & Cornwall Police, Devon & Cornwall Probation, NHS Devon and local councils)
  • Devon County Council Court of Protection
  • Devon County Council Chief Executive and MPs
  • Devon Partnership Trust
  • Clinical Commissioning Groups (NHS Northern, Eastern and Western Devon Clinical Commissioning Group, more commonly known as NHS NEW Devon CCG and South Devon and Torbay CCG)
  • Housing Support Services
  • Devon Strategic Housing Officers Group
  • Safer Devon Partnership
  • Royal Devon and Exeter NHS Foundation Trust
  • Plymouth Hospitals NHS Trust
  • South Devon Healthcare NHS Foundation Trust and Torbay and Southern Devon Health and Care Trust (plan to join together to become one new Integrated Care Organisation)
  • South West Ambulance Service
  • Devon & Cornwall Police
  • Devon and Somerset Fire & Rescue Service
  • Neighbouring unitary councils
  • District and borough councils, CEx and Leaders, including Exeter City Council

Many of these stakeholders can be found within the Devon Community Directory


The public

Knowledge / awareness of the planned introduction of The Care Act and its implications


Service users and providers

Knowledge / awareness of their options when making a decision regarding tendering


Voluntary and Community Sector (VCS) organisations (such as CAB, CVS, Age UK, Fusion/Living Options)

To inform their clients when assisting and referring to changes, assessments and signposting .


DCC employees: Face-to-face contact with the public (e.g. Social Workers)

Knowledge / awareness of the planned introduction of a The Care Act and its implications


DCC employees: Phone contact with the public (E.g. CSC, CDP)

Knowledge / awareness of the planned introduction of a The Care Act and its implications


Internal DCC Public Information

Data verification and publications.



Our key messages:

These will be driven nationally through the communication toolkit and will be reflected in our localised activity.

However, prior to the toolkit becoming available, key messages determined by the workstream leads will be rolled out through late autumn to staff and Members including briefing papers for the Customer Service Centre and Care Direct Plus.

Key communication actions:

Communication activity in 2014 was  focused around internal audiences. In 2015 are using the Public Health England toolkit and guidance.

Our actions will include:

  • Briefing sheets to the Customer Service Centre, Care Direct plus, key social care staff and Members.
  • Developing the website, both internally and externally.
  • Building a comprehensive stakeholder contact database.
  • Liaising with the workstream leads to identify communication actions and messages and building these in to the timeline.

Initial sharing of messages, dissemination and promotion of the toolkit to partners and providers will take place in November/December.


Monitoring and evaluation:

Delivery of the Plan will be monitored through the Communications, Engagement and Information workstream. All communication and engagement activity for the Care Act programme falls within this work package.

Key methods of communicating and engagement:

Key activity over the coming months will be to identify a comprehensive list of stakeholders and their preferred method of receiving communication. We will work with Public Health England to identify the most appropriate ways in which to reach target audiences, particularly given the complexities of the messages, the frailty of the audience and potential lower digital engagement.

National activity will be delivered directly to the end user and carer audiences through paid for channels, primarily to contact harder to reach audiences.

A mix of national and local methods will include:

  • National website, signposting to local information.
  • Dedicated pages on staff intranets and public webpages to include FAQs.
  • Face-to-face briefings and meetings with interested people and groups.
  • Briefing material.
  • Letter drops.
  • Leaflets.
  • Advertising – radio and print.
  • Monitored comments/questions facility through a dedicated email box.
  • Briefings and updates in internal and external newsletters and partner newsletters, with branding reflecting the national designs.
  • Media releases, briefings and interviews as appropriate.
  • Case studies and feature articles.