Devon County Council Website Usage

Please could you provide the following information about the usage of your www.devon.gov.uk website and any relevant sub-domains:

The total number of sessions (also known as visits) made to your website(s).

3,010,631

The total number of sessions made for each day of the week (e.g. Monday, Tuesday etc..) 

Monday – 509,512

Tuesday – 494,431

Wednesday – 520,756

Thursday – 489,254

Friday – 419,673

Saturday – 232,620

Sunday – 344,385

The overall “bounce rate” that is the proportion of sessions which involved only 1 pageview. 

55.44% 

The proportion of sessions on your website made on desktop devices, mobile devices and tablet devices respectively. 

Desktop – 55.44%

Mobile – 35.66%

Tablet – 13.90%

The total number of sessions for each channel group (what Google Analytics calls ‘Default Channel Grouping’) (e.g. Direct, Organic search, Referral, Social, Other etc..). 

Organic Search – 1,983,578

Referral – 561,151

Direct – 360,234

Social – 102,882

Paid Search – 2,312

(Other) – 293

Email – 181 

The total number of conversions (what Google Analytics calls ‘Goals’) in the past 12 months.
Note: If you have not configured your system to collect conversions please state that.
 

Our system is not currently configured to collect conversations. 

The total number of sessions per advertising campaign.
Note: If you have not configured your system to collect advertising campaign data please state that.
 

Our system is not currently configured to collect advertising campaign data. 

Please confirm what system you use to measure site usage (such as Google Analytics).

Devon County Council uses Google Analytics.

Please provide the above figures for the 12 months ending 31 July 2018 unless only a shorter time frame is possible.

Data provided covers 01 August 2017 to 31 July 2018

If you filter some sessions from your website (such as visits from IP addresses used by your employees), please provide the figures for both the filtered and unfiltered data (what Google Analytics calls “views”). If you have multiple websites, please provide these figures for each site.

Please ensure that the data is provided under a licence that facilitates re-use (the Open Government Licence would be ideal).

The data provided is made available for use and reuse under the Open Government Licence (OGL)